Is your favourite brand racist?

Because racism isn’t always overt. It operates in the structures of which society has been set and sinks deep into biases you hold in order to tint the way in which you see the world. And anti-racism isn’t merely the sedentary state of not partaking in racist behaviours. It is the active dismantling of confines for the white supremacist world in which we exist in; confines which are rife and rigid within fast fashion.

The fashion industry has long stood on the backs of people of colour through the guise of racial capitalism and cultural appropriation. Cheap, semi-disposable clothes being produced and transported season after season, using supply chains through the very same world trade routes used at the height of European colonial exploitation, all in the name of newness.

While that’s happening, Black and nbpoc are being steadily marginalized and exploited in the office; sometimes long after attempts of assimilation through presenting a sanitized version of ourselves to colleagues as a means of perseverance in order to progress. Over the past few weeks we have seen these same brands seemingly demonstrate an understanding that Black Lives Matter through the application of an Instagram post and bolded statement, but fashion participating in the optics of performative activism is nothing new and not revolutionary. In 2017, Topshop enjoyed a lengthy season of success following the co-option of feminist empowerment slogans on summer t-shirts; a year later I left my five year buying role after months of overt and undisguised bullying, daily micro-aggressions and gaslighting by my female superiors.

A model in Gucci women’s Fall/Winter 2018-2019 collection.

In order to enact meaningful change for an equitable and fair industry, we need transparency and action. We need to know what brands are doing to ensure their organisational structures are safe for Black and brown people to exist in. Black squares do not count. What actions are they taking to dismantle white supremacy? Have they committed to something more than lip service? If so, how can it be measured going forward? And so, what exactly have the brands that we surround ourselves in said in the wake of discovering racism? You can find all of their responses and the commitments they have made in the resource I have linked below. Challenge the commitments they haven’t made and interrogate them to find out why. Use these responses to inform the decisions you make in your everyday life. Because anti-racism is not a day, or a week or a news cycle; it is the active participation in speaking out against oppression, even when it is no longer convenient. Will you be giving your money to organizations that align with your principles and take action, or are you funding those that are not and so consciously participating in further exacerbating the inequalities in our society?

Whatever you decide, make sure you hold these brands accountable. Email them. Follow up on the actions they have said they will take. Comment on their posts. Ask them to do more. And do not give them your money until they do.

For the full list see here: www.bit.ly/isyourfavouritefashionbrand-antiracist

Written by Zara Sehr Ashraf

Instagram: @zara___sehr

Twitter: @zarasmash

Zara Sehr Ashraf is the Fashion Programme Curator for The Trampery, London.

Ark

www.Ark-magazine.com

8 thoughts on “Is your favourite brand racist?”

  1. You’re so cool! I don’t suppose I have read something like that before.
    So wonderful to find somebody with a few original
    thoughts on this subject. Really.. thank you for starting this up.
    This site is something that is required on the internet, someone with
    some originality!

    Also visit my web blog; buy weed

  2. I absolutely love your site.. Excellent colors & theme.
    Did you make this site yourself? Please reply back as
    I’m attempting to create my own personal site
    and want to find out where you got this from or what the theme
    is named. Kudos!

    Look into my web-site – delta 8 CBD (http://www.thedailyworld.com)

  3. It is actually a great and helpful piece of info. I’m happy
    that you simply shared this useful information with us.
    Please stay us informed like this. Thanks for sharing.

    Also visit my homepage … buy weed online (https://www.juneauempire.com)

  4. I have been browsing on-line greater than three
    hours these days, yet I never found any fascinating article like yours.
    It is beautiful worth enough for me. Personally, if all site owners
    and bloggers made good content as you probably did, the web
    will likely be a lot more useful than ever before.

    My blog post … THC Gummies

  5. Hi, I do think this is a great site. I stumbledupon it 😉 I’m going to come back once again since i have
    book marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

    Feel free to visit my website; buy tiktok followers

  6. I was excited to find this page. I want to
    to thank you for your time for this particularly
    fantastic read!! I definitely enjoyed every
    part of it and I have you bookmarked to check out new stuff on your blog.

    Here is my blog post best cannabis gummies

  7. This website was… how do you say it? Relevant!!
    Finally I’ve found something that helped me. Appreciate it!

    Feel free to surf to my page – weed near me

Leave a Reply

Your email address will not be published.